How to Creatively Market Your Business
Make your marketing more creative
Marketing is a necessity, something that a company, big, medium or small cannot do without these days. Not surprisingly, many organizations allocate a budget for their organization’s marketing activities. However, merely carrying out any such activity might not do the trick considering the huge amount of business competition nowadays. Being creative is the key to being successful in marketing.
When is the Best Time to Market Your Products?
Creativity alone might not be sufficient for successful promotion of your company’s items. Timing and place are other aspects to be considered. An event or exhibition might be a very good place for advertising your company’s services or products. Selecting an event that is related to the service or product your company is offering might be best.
Some events are large and others might be just medium or small. So, even if you are merely having a small business, you still have the opportunity to market your company’s items at a specific small event. You may not have to spend much money to do so. When it comes to being creative, arrange all your advertising items in such a way that they catch the eye of onlookers or passers-by.
For example, if your company is selling a certain product, think about arranging some products in a star shape on a table or some other unique shape, which is bound to catch the eye of people. Focus on using lovely and unique colors or striking designs, which may make a person, take a second look. It does not matter whether your company is selling a service or product. One of the best ways to attract people to your booth is to give away free samples or special gifts with purchases above a specific limit.
Many people are tempted by free samples or gifts with purchases. So, you can expect a good crowd or even a large one at your booth. If you are thinking of giving free samples, consider doing so at the entrance to the event. Give the free gift together with information about your company, its products or services and the booth number for that day’s event. There would be very good chances of people visiting your company’s booth that way.
Marketing Tools That Can Be Used
For marketing tools, you can choose from brochures, tabletop displays, business cards and other items on the market. When it comes to brochures printing, consider including something beneficial for people on the brochures, preferably something that people would refer to now and then. Then, they may keep the brochures for some time.
If they need the products, which your company sells, they might call your company or buy them wherever they are offered. Giving away paper handbags is a great idea. If they are laminated or coated so that they last longer, it would be better. Many people tend to carry this kind of bags for work or shopping. They would be marketing your company if your company’s information were printed on the bags.
One of the creative ways to market your products is by arranging them in a unique shape at your company’s booth during an event. Giving away free samples with relevant details about your business during an exhibition is another good idea. For bonus marketing of your products, consider giving away paper handbags with your company’s logo and information on them.
About the Author
Jennifer Olsen is a freelance writer. She writes about business and marketing.
Image Credit: Creative Commons image source
